Director of Marketing, Convention & Resort Network
Job Number 23135430 Job Category Sales & Marketing Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States Schedule Full-Time Located Remotely? Y Relocation? N Position Type ManagementThe Director of Marketing, Convention & Resort Network is responsible for the development and implementation of marketing tools, strategies and promotional campaigns designed to enhance and promote awareness for Marriotts distinct collection of convention and resort properties in their Network; to help drive revenue and new customer acquisition, increase customer loyalty, build member hotel brand to maintain Marriotts competitive advantage.
This position will be responsible for identifying partners for CRN hotels and lead negotiations to gain favorable business terms for Marriott and the Network.
Will plan, execute, track, and provide ROI analysis on new customer acquisition and customer retention campaigns from conceptualization.
Responsible for managing the day-to-day relationships with key vendors as well as engage in direct communication with specific Network properties when appropriate.
In addition, the associate will be responsible for proactively identifying, securing, and optimizing highly valued marketing and partnership opportunities with the potential to benefit the Network.
In some cases, this may include the management of restricted marketing funding for select credit card, airline, and car rental partners, executing joint marketing initiatives as appropriate.
The responsibilities should help the Network to increase Marriotts preference, loyalty, and profitable share related to sales.
This position works closely with key internal stakeholders including the Area Directors of Marketing Vice Presidents of Marketing & E-Commerce, Sales, CRN Leadership and Operations to achieve the desired result.
Will partner with B2B and B2C channels and lead positioning and messaging framework for CRN hotels.
The candidate will also manage the launch of all new initiatives linked to marketing within the Network and ensure that all new opportunities activated on time as determined in collaboration with the Director, Convention & Resort Network.
This individual may assist in the development of the Networks overall strategy and may be the liaison between managers in other areas of Global Lodging Services to achieve the goals of the Network.
CANDIDATE PROFILE - KEY TALENTS AND EXPERIENCE DESIRED Education and Experience
2-year or 4-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management or in a related major AND 4 years experience in the marketing, management, communication, public relations, journalism, sales or related professional area.
Project management experience Preferred
Advanced degree in Business or related area preferred
Preferred previous experience with Convention Resort Network Hotels
5 +plus years of hotel industry work experience, OR marketing communication experience demonstrating progressive career growth and a pattern of exceptional performance.
Strong thinking, project management and change management skills.
Prior experience in external vendor management
Experience evaluating business trends and developing and successfully implementing new business programs or strategies that enhance business performance
Demonstrated ability to deliver results under difficult conditions, even when faced with complexity and ambiguity.
EXPECTED CONTRIBUTIONS
Development and Execution of CRN Marketing Strategy Oversee Strategic Execution of CRN Marketing Vision and Key Initiatives by partnering with CRN team to further develop and implement marketing, advertising, and communication strategies for Convention & Resort Network to help drive revenue and new customer acquisition, increase customer loyalty, build member hotel awareness, and maintain Marriotts competitive advantage
Identify partners for CRN and lead negotiations, as assigned by the Area Director of Marketing and the Director of CRN, to gain favorable business terms for Marriott and the Network.
Partner with Area Director and VP Field Marketing and Director of CRN to plan, execute, track, and provide ROI analysis on new customer acquisition and customer retention campaigns from conceptualization
Anticipate and identify business opportunities and challenges and respond with a profitable strategy that aligns with overall business direction.
Develop Marketing Tools and Resources for stakeholders to utilize when communicating with both internal and external channels
Partner with B2B and B2C Channels to identify opportunities for new customer acquisition and build marketing opportunities for member hotels
Lead positioning / messaging framework for the CRN
Cultivates partnerships and active participation in Demand Generation strategy development
Manages internal and external partners to verify deliverable are executed to support the CRN Strategy
Supports lead generation efforts
Runs, reviews, analyzes, and clearly articulates to stakeholders key marketing reports with the ability to quickly adapt and adjust strategy accordingly Development and Execution of Communications and Partnerships
Manage key touch points with assigned partners
Maintains frequent active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on findings
Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports and tools
Creates strong relationship management and negotiations skills; demonstrates ability to develop and maintain relationships with (B2B, B2C distribution channels, CRN leadership, brand marketing and stakeholder hotels
Works closely with B2B Marketing and B2B Programs and Events Teams to Spotlight CRN Hotels
Assist Area Director of Marketing and Director of CRN in developing linkages and creating cooperative initiatives with the goal of increasing the effectiveness and/or efficiency of Marriott business and brand and marketing strategies.
Broker selected opportunities to appropriate internal stakeholders across the business
Lead multi-disciplinary teams, as assigned by the Area Director of Field Marketing and Director of CRN, to fully understand Brand objectives and opportunities for partner linkages.
Communicate project/program goals and deliverables to cross-functional teams and stakeholders
Develop and Lead CRN Marketing Council representative of geography and hotel type.
Coordinate, manage and facilitate team meetings; to include deadlines, reviews, and approvals with teams
Collaborate with ad agency on the design of marketing material including print, online, direct mail, collateral, email and website designs, videos, FAMs
Develop marketing presentations and material; ensure brand consistency and accuracy
Assist in developing content and creative for elite customer events
Develop and manage marketing budget and confirm funds are appropriately spent
Develop and achieve operating budgets and manage controllable expenses when asked
Translate customer and account needs into a range of support products and services that maximize returns.
Conduct competitive assessments of like structure in support of the annual strategic planning process.
Leveraging current Sales tools (EMPOWER/CITY/Sales Companion) to increase penetration of high potential accounts to optimize demand across all brands and satisfy important property needs.
Point of contact for Sales Solutions and Support Team relating to CRN Marketing needs across Sales tools/platforms such as Sales Companion
Educate meeting planners by highlighting CRN hotels through industry educational articles leveraged on the Bonvoy Events Platform On-going Process Management
Function as the Networks key point of contact with select vendors on approved initiatives
Develop a thorough understanding of the Network objectives, strategies, and organization, as well as a strong working knowledge of all relevant projects to be completed
Provide ongoing support to internal stakeholders in negotiating, developing, and measuring the effectiveness of key initiatives
Function as the key contact for and manage the day-to-day interactions with key agency partners as well as individual property outreach
(Duplicate of above) Partner with Area Director of Marketing, VPs of Field Marketing and Field Marketing Managers to ensure pull through on Network initiatives
Maintain operational excellence by directing productive, streamlined administrative functions.
Perform other duties as assigned MANAGEMENT COMPETENCIES Leadership
Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Leading Through Vision and Values - Keeps the organization's vision and values at the forefront of decision making and action.
Managing Change - Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
Managing Execution
Building a Successful Team - Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.
Strategy Execution Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Building Relationships
Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the companys service standards.
Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Strategic Partnerships - Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.
g.
, HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed.
Generating Talent and Organizational Capability
Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
Continuous Learning - Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application.
Strategy Knowledge - Understanding and utilizing professional skills and knowledge in a specific functional area to conduct and manage business operations and generate innovative solutions to approach function-specific strategic work challenges.
Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
Knowledgeable in developing and (providing leadership to) execute Leisure Sales business strategy to achieve goals, including:
setting targets, understanding needs, communicating needs to stakeholders, assessing progress
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
Basic Computer Skills - Uses basic computer hardware and software (e.
g.
, personal computers, word processing software, Internet browsers, etc.
).
Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
Reading Comprehension - Understands written sentences and paragraphs in work related documents.
Writing - Communicates effectively in writing as appropriate for the needs of the audience.
This is a corporate/above property job code, and a central job description is not available.
Please work with your human resources partner to obtain or create the appropriate job description for this role.
_Marriott International is an equal opportunity employer.
We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.
We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International considers for employment qualified applicants with criminal histories consistent with applicable federal, state and local law.
_Marriott International is the worlds largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
Be where you can do your best work,? begin your purpose, belong to an amazing global? team, and become the best version of you.
Recommended Skills Administration Advertising Assessments Business Administration Business Management Business Relationship Management Estimated Salary: $20 to $28 per hour based on qualifications.
This position will be responsible for identifying partners for CRN hotels and lead negotiations to gain favorable business terms for Marriott and the Network.
Will plan, execute, track, and provide ROI analysis on new customer acquisition and customer retention campaigns from conceptualization.
Responsible for managing the day-to-day relationships with key vendors as well as engage in direct communication with specific Network properties when appropriate.
In addition, the associate will be responsible for proactively identifying, securing, and optimizing highly valued marketing and partnership opportunities with the potential to benefit the Network.
In some cases, this may include the management of restricted marketing funding for select credit card, airline, and car rental partners, executing joint marketing initiatives as appropriate.
The responsibilities should help the Network to increase Marriotts preference, loyalty, and profitable share related to sales.
This position works closely with key internal stakeholders including the Area Directors of Marketing Vice Presidents of Marketing & E-Commerce, Sales, CRN Leadership and Operations to achieve the desired result.
Will partner with B2B and B2C channels and lead positioning and messaging framework for CRN hotels.
The candidate will also manage the launch of all new initiatives linked to marketing within the Network and ensure that all new opportunities activated on time as determined in collaboration with the Director, Convention & Resort Network.
This individual may assist in the development of the Networks overall strategy and may be the liaison between managers in other areas of Global Lodging Services to achieve the goals of the Network.
CANDIDATE PROFILE - KEY TALENTS AND EXPERIENCE DESIRED Education and Experience
2-year or 4-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management or in a related major AND 4 years experience in the marketing, management, communication, public relations, journalism, sales or related professional area.
Project management experience Preferred
Advanced degree in Business or related area preferred
Preferred previous experience with Convention Resort Network Hotels
5 +plus years of hotel industry work experience, OR marketing communication experience demonstrating progressive career growth and a pattern of exceptional performance.
Strong thinking, project management and change management skills.
Prior experience in external vendor management
Experience evaluating business trends and developing and successfully implementing new business programs or strategies that enhance business performance
Demonstrated ability to deliver results under difficult conditions, even when faced with complexity and ambiguity.
EXPECTED CONTRIBUTIONS
Development and Execution of CRN Marketing Strategy Oversee Strategic Execution of CRN Marketing Vision and Key Initiatives by partnering with CRN team to further develop and implement marketing, advertising, and communication strategies for Convention & Resort Network to help drive revenue and new customer acquisition, increase customer loyalty, build member hotel awareness, and maintain Marriotts competitive advantage
Identify partners for CRN and lead negotiations, as assigned by the Area Director of Marketing and the Director of CRN, to gain favorable business terms for Marriott and the Network.
Partner with Area Director and VP Field Marketing and Director of CRN to plan, execute, track, and provide ROI analysis on new customer acquisition and customer retention campaigns from conceptualization
Anticipate and identify business opportunities and challenges and respond with a profitable strategy that aligns with overall business direction.
Develop Marketing Tools and Resources for stakeholders to utilize when communicating with both internal and external channels
Partner with B2B and B2C Channels to identify opportunities for new customer acquisition and build marketing opportunities for member hotels
Lead positioning / messaging framework for the CRN
Cultivates partnerships and active participation in Demand Generation strategy development
Manages internal and external partners to verify deliverable are executed to support the CRN Strategy
Supports lead generation efforts
Runs, reviews, analyzes, and clearly articulates to stakeholders key marketing reports with the ability to quickly adapt and adjust strategy accordingly Development and Execution of Communications and Partnerships
Manage key touch points with assigned partners
Maintains frequent active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on findings
Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports and tools
Creates strong relationship management and negotiations skills; demonstrates ability to develop and maintain relationships with (B2B, B2C distribution channels, CRN leadership, brand marketing and stakeholder hotels
Works closely with B2B Marketing and B2B Programs and Events Teams to Spotlight CRN Hotels
Assist Area Director of Marketing and Director of CRN in developing linkages and creating cooperative initiatives with the goal of increasing the effectiveness and/or efficiency of Marriott business and brand and marketing strategies.
Broker selected opportunities to appropriate internal stakeholders across the business
Lead multi-disciplinary teams, as assigned by the Area Director of Field Marketing and Director of CRN, to fully understand Brand objectives and opportunities for partner linkages.
Communicate project/program goals and deliverables to cross-functional teams and stakeholders
Develop and Lead CRN Marketing Council representative of geography and hotel type.
Coordinate, manage and facilitate team meetings; to include deadlines, reviews, and approvals with teams
Collaborate with ad agency on the design of marketing material including print, online, direct mail, collateral, email and website designs, videos, FAMs
Develop marketing presentations and material; ensure brand consistency and accuracy
Assist in developing content and creative for elite customer events
Develop and manage marketing budget and confirm funds are appropriately spent
Develop and achieve operating budgets and manage controllable expenses when asked
Translate customer and account needs into a range of support products and services that maximize returns.
Conduct competitive assessments of like structure in support of the annual strategic planning process.
Leveraging current Sales tools (EMPOWER/CITY/Sales Companion) to increase penetration of high potential accounts to optimize demand across all brands and satisfy important property needs.
Point of contact for Sales Solutions and Support Team relating to CRN Marketing needs across Sales tools/platforms such as Sales Companion
Educate meeting planners by highlighting CRN hotels through industry educational articles leveraged on the Bonvoy Events Platform On-going Process Management
Function as the Networks key point of contact with select vendors on approved initiatives
Develop a thorough understanding of the Network objectives, strategies, and organization, as well as a strong working knowledge of all relevant projects to be completed
Provide ongoing support to internal stakeholders in negotiating, developing, and measuring the effectiveness of key initiatives
Function as the key contact for and manage the day-to-day interactions with key agency partners as well as individual property outreach
(Duplicate of above) Partner with Area Director of Marketing, VPs of Field Marketing and Field Marketing Managers to ensure pull through on Network initiatives
Maintain operational excellence by directing productive, streamlined administrative functions.
Perform other duties as assigned MANAGEMENT COMPETENCIES Leadership
Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Leading Through Vision and Values - Keeps the organization's vision and values at the forefront of decision making and action.
Managing Change - Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
Managing Execution
Building a Successful Team - Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.
Strategy Execution Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Building Relationships
Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the companys service standards.
Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Strategic Partnerships - Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.
g.
, HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed.
Generating Talent and Organizational Capability
Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
Continuous Learning - Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application.
Strategy Knowledge - Understanding and utilizing professional skills and knowledge in a specific functional area to conduct and manage business operations and generate innovative solutions to approach function-specific strategic work challenges.
Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
Knowledgeable in developing and (providing leadership to) execute Leisure Sales business strategy to achieve goals, including:
setting targets, understanding needs, communicating needs to stakeholders, assessing progress
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
Basic Computer Skills - Uses basic computer hardware and software (e.
g.
, personal computers, word processing software, Internet browsers, etc.
).
Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
Reading Comprehension - Understands written sentences and paragraphs in work related documents.
Writing - Communicates effectively in writing as appropriate for the needs of the audience.
This is a corporate/above property job code, and a central job description is not available.
Please work with your human resources partner to obtain or create the appropriate job description for this role.
_Marriott International is an equal opportunity employer.
We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.
We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International considers for employment qualified applicants with criminal histories consistent with applicable federal, state and local law.
_Marriott International is the worlds largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
Be where you can do your best work,? begin your purpose, belong to an amazing global? team, and become the best version of you.
Recommended Skills Administration Advertising Assessments Business Administration Business Management Business Relationship Management Estimated Salary: $20 to $28 per hour based on qualifications.
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